On Becoming An Artist

When I arrived in Las Cruces 15 months ago, I partnered with the Southwest Environmental Center to produced two photographic exhibitions of other artists works. That was the plan, to create an environment for photographers to exhibit. While producing these exhibits, I did not include any of my own work. In fact, over recent years I have not exhibited often or widely. 

But that has begun to change. Currently, I am exhibiting my work in the exhibit FIRE & ICE at the Unsettled Gallery here in Las Cruces, New Mexico. The gallery is small, but a really charming place to exhibit with its whitewashed adobe walls and wooden vigas across the ceiling. I got the opportunity to pitch an idea to have my photographs of Death Valley (FIRE) and my friend Alex Tullis’s work of Iceland (ICE) shown In the gallery. Each of us has one of the two major rooms in the gallery. Together the exhibit is a contrast in landscapes, colors, themes and styles.

I was recently pleased to hear that I have been awarded a solo exhibition in another gallery here in Las Cruces. The work is more current than the Death Valley work, and I believe a next creative step compared to the current show, FIRE & ICE.

So now I have to confront how I am going to present myself as an artist. How do I market my work, how do I find a wider audience for the work I do. There are a number of ways to go; I know many photographers that go to local fairs every week and they do O.K. I know some photographers are in galleries, but they only sell occasionally. And we have all heard of people in New York, L.A., or Santa Fe that have sold prints for thousands of dollars. I have a e-commerce web site, so with a lot of marketing online sales is a possibility. There isn’t one answer that fits all that I want to accomplish.

Since my latest series has not yet been shown, in fact not even completed, I have to make a decision on how I will proceed to present, market, and show my work. This requires a road map, a plan to get from where I am now to where I want to be a year or two down the road. 

So right now I am beginning to lean in one direction and with a little more consideration over the next few weeks, I will make the final decision and tell you why I chose that direction. 

Stay tuned!